16 de diciembre de 2011

What's a QR Code?

Que es un código QR?
Los códigos QR son códigos de barras bi-dimensionales, donde se puede almacenar información alfa-numérica como información de contacto, links a sitios web, videos de youtube, imagenes, tarjetas de presentación, cupones de descuento etc.



Cómo crear un código QR?
En estas páginas hay herramientas gratuitas para generar códigos QR de los diferentes tipos como: links a sitios web, telefono, sms o un texto:

Otra opción para crear QR:




Cómo leer un código QR?
Les recomiendo este APP Gratuito para Iphone http://itunes.apple.com/us/app/qr-code-reader-and-scanner/id388175979?mt=8

Ejemplos o ideas para usar códigos QR?

With the right target audience, QR Codes may have a positive impact on the success of your marketing and educational efforts.
Below are a few examples of how you might be able to utilize QR Codes. To the right of each example you will find an active QR Code. Give it a try! Scan the QR Code and you’ll have access to additional examples.

coupon_image code

Coupons:

“Virtual” coupons are a quick way to offer both online and offline discounts or rewards.
Include a QR Code on your printed ad and your customers simply “scan and click” to take advantage of the offer.

website_image code

Website:

Use QR Codes to drive more traffic to your website.
Put a QR Code for your URL on all your marketing materials to make it easier for your mobile customer to find you online.

map#2 code

Travel/Maps:

Make it easy for your customers and prospects to get to your shop.
Include a QR Code that links to an online map and they’ll be at your door in no time.

PURL_code

Personalized URLs:

Personalized URLs are proven to increase response rates; make them even easier to use.
Include a QR Code pointing to a personalized URL on your direct mail piece, and your customer or prospect can simply scan and click to get to their personalized website.

menu_code copy

Simplify Online Ordering:

Use QR Codes on catalogs, menus, price lists, and other promotional materials and your customers will scan, click, and order online. E-Commerce was never so easy!

bus_code copy

Schedules:

Don’t miss an appointment again! QR Codes link schedules – whether transit timetables or event sessions – directly to mobile phone calendars. Scan, click, and view anytime.

business

Branded Marketing Materials:

QR Codes give your customers and prospects real world hyperlinks that connect your printed materials with online content such as video, audio, special landing pages, and much more.



 Autor: Alex Rojas escribe  artículos relacionados con tecnología, medios sociales y mercadeo. Más información en       Coral Tech o su correo electrónico



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