21 de julio de 2011

Hotel Marketing Ideas for 2011

As has become my tradition at the end of each year and beginning of a new one, here’s my summary of 111 marketing ideas to consider as we enter 2011.

Planning & strategy

Social Media


Website

Mobile

  • Create a mobile-friendly website to avoid platform issues
  • Know that 81% (to 19%) prefer mobile websites to mobile apps for researching products and prices (eMarketer 2010 survey)
  • Make sure you don’t run a mobile ad, and then send traffic to a page on your site that’s not mobile-friendly
  • Use QR codes to bridge the online/offline gap (Example from Tailor Made Hotel)
  • 4 important things to do with mobile for customers: learn, recognize, reward and personalize
  • You’re not going to succeed in mobile on your first try. Experiment now – learn by doing.
  • A big opportunity for mobile is rewarding loyalty.
  • Look at TopGuest
  • Creating great mobile experiences requires you to get out in the world and interact with your environment. Don’t design in a cubicle.

Reputation Management

  • Tracking online reputation should not just be aggregating reviews. Use a tool that gives you insight into trends and patterns.
  • I recommend you start using ReviewPro (Why I am)
  • Begin tying online reputation to your staff bonuses
  • Know that 86% of consumers are using reviews as a deciding factor in their purchasing decision
  • An unhappy customer used to tell 3 people, now they tell 3 million. This highlights the importance of quickly catching and resolving issues.
  • On the brighter side, the majority – two-thirds, actually – of online reviews are positive [research from Keller Fay Group]
  • Increase customer confidence by monitoring, collecting, and re-publishing positive reviews
  • Monitoring for online mentions sometimes provides you with some great promotional material
  • Write better post-stay “thank you” emails to encourage online reviews
  • Get creative in how you ask for reviews. Like a banner on your WiFi network login page.
  • “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you will do things differently.” – Warren Buffett

Advertising

Email

Service

Amenities & Technology

  • A poor hotel Wi-Fi experience influences 36 percent of business travelers on whether they re-book that specific hotel in the future [more research on hotel WiFi]
  • iPads are the #1 most-wanted tech amenity guests want from a hotel [USA Today poll]
  • Consider virtual meeting technology as a way to profit from lower business travel volume

Press & Media

Measurement & Analytics

Source: http://www.hotelmarketingstrategies.com/hotel-marketing-ideas-for-2011/

Editor: Alex Rojas writes articles related with technology, social media and marketing. Sponsored by Costa Rica Hotels, Motor de reservas en linea and Travel to Costa Rica     

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