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30 de septiembre de 2011

Google Analytics Real-Time and Google Analytics Premium rolling out now

Yesterday evening Google launched its Google Analytics Real-Time reports that allow you to view your site statistics as they come in. This new product will allow you to see active visitors on the site and measure the real-time response to social media. Google is also today launching the new Google Analytics Premium product, which is targeted at enterprise customers.
With instant statistics you can see the effects of a Tweet on your site traffic and get a real idea of how the click-throughs from your posts on social networks help you to drive traffic to your site. You can also use Real-Time to measure the tracking of campaigns to your site so that you can track them accurately.
real time 520x279 Google Analytics Real Time and Google Analytics Premium rolling out now
The Real-Time product is located in the Dashboard tab but will be moving out to the home tab when the new Google Analytics interface rolls out next week. The ‘New Version’ link in the top right corner of your Analytics panel will activate it if you are the Administrator.
Google has also launched Google Analytics Premium, offering more expansive data, more tools to measure that data and dedicated support. This enterprise-targeted service will give you increased data collection and experts that will guide you through installation. There is also 24/7 support and performance guarantees.
The free version of Google Analytics will continue to exist alongside the Premium version and it will continue to update the free edition with new features.
The Real-Time product is rolling out currently and should already be available for some of you.

Source: http://thenextweb.com/google/2011/09/29/google-analytics-real-time-product-for-instant-stats-is-rolling-out-now/

Editor: Alex Rojas writes articles related with technology, social media and marketing. Sponsored by Costa Rica Hotels, Motor de reservas en linea and Travel to Costa Rica

24 de septiembre de 2011

Cambia tu perfil de Facebook en tres minutos

¿Listos para probar Timeline de Facebook? El rostro de Facebook es totalmente diferente: se destaca las historias y aplicaciones en la red social. Si quieres cambiar tu perfil no dejes de seguir estos pasos:
1. Ingresa a la página de Aplicaciones de Facebook Developers.  Debes hacer clic en Allow o Permitir. También debes ingresar un código captcha.
2. Haz clic en Crear una aplicación y llena los campos con tu nombre. En realidad, puede ser cualquier dato, pero el segundo campo no puede ser igual al de otros usuarios. Luego haz check en I agree… y luego en Continue.

3. Se recargará la página y saldrá la opción Open Graph. Hazle clic:

4. Debes poner un verbo y un sustantivo. Yo elegí “read” (leer) y “newspaper” (periódico). Luego haz clic en “Get Started”

5. Haz clic en Save Changes and Next. Luego te aparecerá otra página y nuevamente haz clic en Next.

6. Finalmente haz clic en Save and Finish.

7. Si recargas la página de Facebook.com podrás ver el botón “Get it now”.

8. Si le haces clic, ¡tu Facebook estará renovado!

Actualización: Algunos han tenido problemas pues les pide un código de verificación de su móvil o tarjeta de crédito. En el Perú y otros países de Latinoamérica este mensaje nunca llegó. En ese caso, se puede probar: 1) Agregar/modificar el número teléfono antes de seguir estos pasos o 2) verificar la tarjeta de crédito. La segunda opción resulta más efectiva, pues el proceso de confirmación no tarda más de dos minutos.
Vía TechCrunch
Fuente: http://www.clasesdeperiodismo.com/2011/09/22/cambia-tu-perfil-de-facebook-en-tres-minutos/

2 de septiembre de 2011

Google, Facebook and TripAdvisor on what’s next for online travel

Which emerging trends will fizzle, and which will pop? What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will re-shape the online travel landscape as we know it in the next years?
Here are Rob Torres', Head of Travel, Google three predictions for online travel in 2012:

1) Aggressive consumer adoption of the mobile platform as a booking vehicle for travel - The growing adoption of web-enabled mobile devices is revolutionizing how many companies do business. Travel brands have an opportunity to take advantage of this trend.

- The number of mobile users researching travel is expected to grow 51% in 2012.
- 34% of all US smartphone users research from their mobile device
- 23% of all international travelers use mobile check-in for flights
- By 2012 18% of mobile users will also book from their smart device.

2) 2009 all over again....Travel shoppers will continue to search for deals and discounts at record levels. In 2012 consumers will again be willing to invest more time in the research process in order to save money – they will look for the best deals they can find, to get the most bang for their buck. Flash sale sites will continue to flourish....especially in the travel space.

3) Product innovation in the travel space will emerge for the first time since the entrance of OTA's in the late 90's. When you look across the phases of the travel cycle - Dreaming, Researching, Booking, Experiencing and Sharing - the potential for innovation, particularly in the early stages of dreaming and researching is astounding. In 2012 you will see quite a few travel start-ups emerge that attempt to capitalize on this opportunity.

Get the full story at EyeForTravel

Editor: Alex Rojas writes articles related with technology, social media and marketing. Sponsored by Costa Rica Hotels, Motor de reservas en linea and Travel to Costa Rica